What Is Content Marketing?

Content marketing is providing useful information to attract a defined customer. Put another way, it’s the trade of information for attention. The following is my quicky digest of content marketing for busy business owners. I’ve used the following approach to generate leads and customers for many local Brisbane and national Australian companies. It is the …

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Benefits of eCommerce sites having unique product descriptions

Woman using phone to shop for products online with text on image

Every business decision comes down to dollars and cents. How much will this cost, and what benefit will it bring? Some investments we make are less tangible than others. For example, how do you measure the value of training staff to smile and be courteous? What value does posting on social media bring? Luckily, in …

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Measuring Digital Marketing: My Website Analytics & Tracking Setup

Website analytics and tracking is important for many reasons: If you can’t measure something, you can’t improve it.  The better the data the better the decisions. In this blog, we’re going to look at the first 8 tracking tools I installed on my website, and why I kept my website secret until I did. Here …

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