Content marketing is providing useful information to attract a defined customer. Put another way, it’s the trade of information for attention. The following is my quicky digest of content marketing for busy business owners. I’ve used the following approach to generate...
Every business decision comes down to dollars and cents. How much will this cost, and what benefit will it bring? Some investments we make are less tangible than others. For example, how do you measure the value of training staff to smile and be courteous? What value...
